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Showing posts from October, 2008

Corporate Goodwill Index

Wouldn't it be great to have some kind of an index for companies, especially for big corporation which have an impact on thousands & millions of people, that measure the "goodwill factor" for them. It would be a measure of how the public, or consumers, perceive a certain product or service provider.

German marketing, explained in Cricket language

Since I'm involved with market development for a number of Indian companies in Germany right now, one thing I have to take many pains to explain to CEO's from India is that the German market takes a long time to deliver, usually never less than 6 months.

This is hard for many CEO's to grasp, as they are have been fairly successful in closing deals in the US/UK markets faster than that. Purchasing patterns of German companies is much much much different than those in US.

In this sense, cracking the German market is like winning a test match, when compared to the US market, which is like an ODI.