Skip to main content

German marketing, explained in Cricket language

Since I'm involved with market development for a number of Indian companies in Germany right now, one thing I have to take many pains to explain to CEO's from India is that the German market takes a long time to deliver, usually never less than 6 months.

This is hard for many CEO's to grasp, as they are have been fairly successful in closing deals in the US/UK markets faster than that. Purchasing patterns of German companies is much much much different than those in US.

In this sense, cracking the German market is like winning a test match, when compared to the US market, which is like an ODI.

Comments