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Next generation corporate DNA

I've had some great food for thought over this weekend reading up into insights at:

http://discussionleader.hbsp.com/haque/2008/02/whats_your_companys_dna_1.html

Unfortunately the comments seem to have been closed, so here's a short note of response here from me..
I think one thing that I'd like to place on record here that, in the old corporate DNA companies placed share-holder value before customer satisfaction and employee satisfaction. That needs to change, probably putting employees first, customer closely next, and the pure-greed driven (I mean this in an objective way) share-holders third.

Thanks for the great insights!

Ashant

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