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B2B Software Product Development

I guess this holds for any product, but I'll limit my notes to B2B software.

You have to remember that you can't be everything for everybody. You have to know who your primary customer is, and focus your product on him.

Hopefully your are right in estimating his demand, and right about your solution for his problem. Else you may pay a heavy price, in wasted time, effort, investment (and emotional attachment), because your primary customer may refuse your solution.

Of course, an after-life may exist, if you manage to pivot successfully, but don't count on this succeeding, because by this time, your capacities would be much reduced.

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