Facebook's Chief Operating Officer Sheryl Sandberg shared the secrets to discover growth on the platform along the corporate mission at #dmexco 2017. Here's the summary:
1. Focus on your mission.
Stand for something, define your purpose and mission.
By doing so, 300 million people-businesses connections have been established in Germany.
2. Build community.
Businesses being more accessible than ever, requires new ways of interacting with customers.
3. Communicate who you are.
Drive the conversation and be authentic while doing so. Mobile video has proven as very helpful for this purpose.