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Craving for Google CRM

Having used XRMS, an Open Source CRM package, for my simple CRM needs, I'm craving to take my CRM experience to the next level. Google delivered a slam-dunk with Apps with the collaboration features in word-processor and spread-sheet software, which was the main attraction to switch.

Right now, I'm (wide)-open minded to try anything from the Google House of Super Cool Web Apps. CRM (along with Project Management software) is next on the list. But what value addition could Google provide on top of simple-minded Open Source packages like XRMS, or the more sophisticated spins like Some insightful analysis at